Ok, I asked for second opinions from other designer friends, I stared at the logos for hours - changed a few around, and I researched what other Etsy sellers and online retail stores are doin'.
Second opinions from wise design eyes:
Most people preferred the thick knockout text on black -
ChunkFive {rad font, among others that are free at
Font Squirrel}
Not too many liked the big areas of negative space in some logos. One person HATED the lone cyan gradient example. All of the feedback was awesome and very helpful.
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Finally, I came up with a logo that I could live with.

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Now, to apply the logo to a 760px 100px banner for webviewin' and thumbnail that would be featured on the main page of my Etsy store.
I wanted to have the circle on the banner, but it just wasn't large enough and was losing visual hierarchy compared to the other text.






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Got fed up with that not working, so I checked out how other Etsy sellers dealt with their banner vs logo problems. The best one I saw was
James Rowland Shop. This shop has unique vintage boots and I've been a repeat customer. Their logo is stacked text in a box for the thumbnail and then all on one line, taking up the entire space on the banner. So, if it works so well for them, why not try it in my case?

{click on image to see it large and in charge}
And I am ok with this. I put a slight drop shadow on the text to appear cut out, but otherwise no other change from the circle logo. I figure if it keeps the tilt, then it's ok.

So there it is!
We Are Were. And now I can go back to concentrating on adding new items every week.